The British Allied Trade Federation is now proud to welcome members and visitors

Located in the Jewellery Quarter of Birmingham, the British Allied Trade Federation (BATF) represents 2,500 businesses in the jewellery, giftware, surface engineering, travel goods and accessory sectors, with annual sales worth around £22 billion. This organization has assisted its members to flourish for over 125 years.

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The Federation sought a stylish office refurbishment and office fit out that would reflect its authority and be valued by its members. As Federation House also houses the Jewellery Quarter Conference Centre, it receives many visitors. The welcoming curved wooden reception is highlighted by feature pendant lighting. This light, bright area is also enhanced by LED lights and Venetian blinds. A dark grey textured carpet stretches from the reception to the corridors, for a spacious effect. Pale aqua adds a vibrant touch on walls and visitor chairs. On the new glass door, the respected BATF logo is repeated in a simpler etched form. The project was completed with bespoke joinery to house the Fire Alarm panel and TV alcoves.

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Our client had approved the design after seeing a 3D render and was very pleased with the refurbishment, which ran to schedule. They report that they are complimented daily on their new reception: ‘The feedback has been excellent, with everyone from visitors to staff commenting on how wonderful it now looks,’ said Paul Quirk, business operations manager. You can view this project here.

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